In a world where there is a lot of competition in business, it makes a lot of sense for you to do as much as you can to stay ahead of the game. One of the major ways to do this is to have an image that your customers can identify with. When people have a lot of options to choose from, they often go with the one that they think is most in line with their views. By manipulating this, you can end up having more influence on them without having to spend so much money. Some of the ways of doing this include:
Come across as caring
Whatever business you do, you have to come across as caring to your customers. For instance, if a customer calls complaining of a certain issue about goods or services that you offer, you could easily solve this during that call. However, making a follow up call a few days later to find out if they are satisfied will show that you really do care, and they are then likely to be more loyal.
The state of your premises will also determine how people perceive you. For instance, making sure that it’s well organized and clean will give the impression of professionalism, which will encourage more people to work with you. Using commercial cleaning services to clean and organize the premises can therefore be considered to be part of marketing if you think of it this way.
The way your staff interact with your customers is also very important. If you are to have the right image, you would need to make it company policy that all employees who come into contact with customers look and sound the part. This means that they would need to dress up professionally, and also have a professional demeanor when talking to clients.